AIG – Major Global Sponsor of the All Blacks and USA Rugby hosted ‘AIG House’ – a fully branded space for AIG’s events and activities in October. During the residency, AIG House hosted more than 30 events for clients and employees, as week as media and charity groups.
AIG Touchline was the public face of AIG House while the company was in residence. The rugby Fanzone, located at Bernie Spain Gardens adjacent to OXO2, was open to the public on Fridays, Saturdays and Sundays.
The preparation zone at AIG Touchline housed three interactive challenges that gave visitors the chance to test their skill and teamwork in AIG’s rugby challenges, including practicing their dive for the try line in the photo booth.
Visitors to AIG Touchline could also experience AIG’s Haka 360˚ Experience in full virtual reality. The Haka 360˚ Experience is an app, which uses 360-degree video technology to give the viewer the feeling of being on the field with the All Blacks and in the midst of the powerful Māori ritual. The Haka 360˚ Experience can also be downloaded via www.aig.com/haka360, on the App Store or on Google Play.