Fullcircle has had a busy summer of brand activations, creating unique experiences for a collection of exciting brands. Recent months have seen the team put together garden sheds for Yorkshire Tea, bring brands to life for the most handsome bike race in the world: Eroica Britannia, set up botanical bars for Fentiman’s Drinks and take a mobile brand activation on the road for Smeg appliances. Designed and built in-house by the Fullcircle team, this summer’s brand activations have been used at outdoor events from Polo in the Park to music festivals.
The Fentiman’s Drinks Bar
Superior soft drink manufacturer Fentiman’s Drinks was looking for a quality bar and garden to take along to high profile events across the UK. Fullcircle’s solution incorporated real copper topped bars, botanical references, a bespoke trike to serve from and a stunning collection of vintage garden props.
Smeg’s Retro Caravan
Appliances brand Smeg approached Fullcircle looking for a mobile activation for its 2015 season. In response a vintage caravan was transformed into the ultimate retro brand activation. The interior was redesigned and rebuilt, turning it into the ultimate small space from which to feature Smeg’s retro range of fridges and appliances. The finishing touch was a photo booth activation for guests to capture every moment.
Yorkshire Gold’s Tea Sheds
A garden themed activation was designed for Yorkshire tea brand Yorkshire Gold, to introduce the tea to new customers at the Eroica Britannia festival. Garden sheds were used to create beautiful little stories for the client, with each shed having a distinct look and feel. Alongside the sheds visitors discovered a large tea garden tent complete with bespoke seating and a bar area.
Visit wearefullcircle.co.uk to discover Fullcircle entertainers, event production, design and furniture.
Photo Credit for the Yorkshire Tea images: Simon Anderson
Photo Credit for Eroica images: 93ft.com