Backstage at No.7

Press from the USA were welcomed to the UK for a unique Boots experience created by MASK Events. One evening saw them step into the world of No.7 where the Maskettes were called upon to help create a magical experience.

A backstage feel was created within the blank canvas space of the gorgeous Westbury Hotel, where guests were invited to physically step behind the brand, play, explore and have fun. Top make-up artists were invited to talk through the benefits of the products and the history of No.7.

Bespoke touches and theming were at the height of creativity with mirror stations, experimentation tables, inspiration boards and branded director chairs producing a visually arresting event with plenty of wow factor. An eclectic array of glass jars were filled with every make-up item you could imagine, whilst shelves provided more space to showcase assortments of props and branded goods that made the world of No.7. Make-up heaven!

This extraordinary experience enabled specially invited press an opportunity to explore and sample No.7’s products in the most memorable of ways.