Mask Welcomes Guests to Nashville

Mask Events, in conjunction with Sequel UK (GUESS Watches & Jewellery), created a brand world exclusively for GUESS at Tobacco Dock in October. The bespoke event saw Mask design a theme inspired by the brand’s AW14 collection - ‘Welcome to Nashville’.

The latest fashion campaign sees GUESS go back to its roots, with nods to the sweet, authentic American soul of Nashville. So guests of GUESS were welcomed into a cowboy-themed space, where they took part in a day of training sessions and workshops as they got to know products from the new collection. Brand ambassadors showed guests around, allowing them to experience the world of Guess and enjoy the ideas behind the new collection.

Training sessions were designed to be as interactive as possible. We incorporated TV screens, plenty of props and interesting design features to help guests immerse themselves in the spirit of Nashville. And of course every moment was captured thanks to the addition of our selfie pod.

To find out more about bespoke events visit