A Truly British Experience by MASK Events

MASK Events showcased London’s landmarks with a jam-packed schedule of incredible experiences in April, for a four day event attended by guests and alumni of a top US University.

The annual event is held in a different country every year. When it came to London’s turn the responsibility fell to the creative MASK Events, who stepped up to the challenge organising the most bespoke of occasions for the University’s 600 guests.

Oriental and British themes were evident throughout the four day event, which welcomed guests to London with the ultimate tour of the capital. Held in some of London’s most exclusive spaces, the event featured a drinks reception within the Victoria & Albert Museum’s dramatic Dome, as well as a presentation in the Raphael Gallery and a visit to the museum’s highly acclaimed David Bowie exhibition.

Guests were also treated to an event at Apsley House, a highly sought after event space which was transformed with the help of MASK’s audiovisual ideas. Stunning floral designs were added by Hybrid, and all transportation between the venues was organised by MASK too - no mean feat with such an extensive guest list!

On Friday guests enjoyed a series of informative talks at the Churchill War Rooms. As evening approached guests were transported to the Royal Courts of Justice, where a standing reception was held for 500 guests, who dined on traditional, hearty English food before exploring the venue’s mysterious Costume Gallery. Middle Temple was the setting for an indulgent lunch on Saturday where guests were treated to a talk by Madeleine Albright. Celebrations then continued into a black tie evening event for 600 guests at London’s Guildhall.

Melanie Rose, Senior Account Manager at MASK Events said: “This unique event showed the might of The Concerto Group, as our varied divisions all came together to work on this unusual project. This hugely successful event was the result of an entire year of proposals, tastings and more site visits than we could count!”