MASK created the world of Meerkovo the Meerkat for the unique press launch of Compare the Market’s latest television campaign.
Compare the Market’s mind-bogglingly successful meerkat mascot, Aleksandr Orlov, had the Maskettes devising the theme to end all themes – creating Aleksandr’s ancestral home at a secret London location, and holding a meerkat cocktail party there.
At the bar guests dined on meerkat delicacies such as roasted ants, mealworms and delicious little shots of ‘grub juice’. Meerkovo Mansion’s stunning library was filled with meerkat literature, and adorned with hanging paintings of the Orlov dynasty.
We don’t know what the press thought of the new campaign, but we do know they loved the party!