Concerto develops bespoke training solution with Gradvert

Concerto has appointed Gradvert to deliver a bespoke training solution at a key time of expansion for the group.

As one of the UK’s leading hospitality and events businesses, with 16 services and divisions, seven offices and over 120 full-time staff, it is crucial for the group to develop and nurture its talent.

Gradvert’s role is to provide a commercial account management programme that will empower sales teams and build key client relationships.

Headquartered in Newcastle, with offices in the West Midlands and London, Gradvert provides bespoke business skill and management development programmes across all levels to help organisations attract, develop and retain top talent. The company also offers a full range of graduate services throughout the UK.

Concerto is making a significant investment in the development of their sales teams. The programme will build on their existing sales skills and provide them with the tools and confidence that will help them deliver an exceptional customer service and build long-term client relationships.

Adam Elliott, The Concerto Group CEO, said: “When it came to finding a training solution that would help us enrich our talent, Gradvert was the obvious choice.

“We’re confident our employees will be inspired by our new commercial account management programme and look forward to its implementation. It is crucial for us to nurture our talent and we are fully committed to investing in our teams. We are dependent on our people and we want them to develop and grow with the Group.”

Perry Deakin, sales and marketing director at Gradvert, said: “The Concerto Group understands the importance of training and development and is passionate about providing their people with the tools they need to succeed.

“This is an exciting opportunity and we are delighted to work with Concerto to help them reach their business goals.”

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