Fullcircle and Concerto Live joined forces with Britannia events to present 'the most handsome bike race in the World’ in June: Eroica Britannia.
The Best of British bike ride and festival included three jam-packed days of live music and vintage fun fair magic, featuring brilliant brands from vintage sales and lifestyle to bike brands and street food vendors.
Fullcircle and Concerto Live worked in partnership to manage the logistics of this huge event, as well as designing and building the festival itself. The two Concerto divisions worked with Britannia events to manage everything from staging and dressing to security and power. Guests enjoyed fantastic local food and drink. The Thornbridge Tavern served the festival’s very own Eroica Britannia Pale Ale.
Throughout the festival no less than 175 brands and festival traders were looked after by the team, who also managed experiential activities from sponsors including Hendrick's Gin, Tanquery Gin Garden and Lush Cosmetics. Guests enjoyed the Fun Station at the LUSH Festival Shop, where a LUSH Kitchen enabled kids of all ages to make their own bath time treats.
Eroica Britannia said, “The team have been an invaluable partner in the festival. Their vision and ability to match our dreams with their scope, enthusiasm and passion meant our three day festival was as beautiful and boutique as we always knew it would be.”
Eroica Britannia returns this year, from 19th - 21st June. Join the challenge of The Great British Adventure and adventure through the beauty of the Peak District for the ride of 2015. Pre 1987 bikes only! Find out more at eroicabritannia.co.uk.